PTI

New Delhi, October 31

The Delhi Government has resent the file of its ‘Red light on, Gaadi off’ marketing campaign to Lt Governor V Ok Saxena for consideration, sources mentioned on Monday.

The transfer comes days after the LG requested Chief Minister Arvind Kejriwal to rethink the marketing campaign, questioning the effectiveness of such an “ad-hoc” measure as Delhi reels beneath excessive air air pollution ranges.

The month-long ‘Red light on, Gaadi off’ marketing campaign goals at encouraging drivers to show off the ignition of their automobiles whereas ready at visitors indicators.

“We have resent the file for LG’s consideration. The government has sent ample amount of evidence that highlight the favourable results of the campaign. Similar campaigns have been run across 40 cities in the country.

“Even America and London have run such campaigns. According to CRRI, only 20 per cent commuters turn off the ignition at the traffic signal but it was found that during the campaign, 80 per cent people tuned off the ignition at a signal,” a supply mentioned.

Under the marketing campaign, first launched on October 16, 2020, to chop down vehicular air pollution within the capital, drivers are inspired to change off their automobiles whereas ready for the visitors mild to show inexperienced.

Environment Minister Gopal Rai had on Saturday mentioned the Delhi authorities will reply all questions raised by the L-G on the marketing campaign and resubmit the file for his approval.

He had additionally accused the LG of doing politics over a difficulty regarding the lives of the residents of Delhi.

The LG had highlighted that the “outcome” of the earlier campaigns weren’t mirrored within the proposal and there’s no affect evaluation report offered to assist the effectiveness of the sooner campaigns in bettering air high quality within the metropolis.