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Twitter’s Cash Flow Still Negative As Ad Revenue Drops 50%, Says Elon Musk

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Twitter’s Cash Flow Still Negative As Ad Revenue Drops 50%, Says Elon Musk

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Twitter's Cash Flow Still Negative As Ad Revenue Drops 50%, Says Elon Musk

Twitter additionally faces annual curiosity funds of about $1.5 billion. (Representational)

Twitter’s money movement stays destructive due to a virtually 50% drop in promoting income and a heavy debt load, Elon Musk mentioned on Saturday, falling in need of his expectation in March that Twitter may attain money movement optimistic by June.

“Need to reach positive cash flow before we have the luxury of anything else,” Mr Musk mentioned in a tweet replying to options on recapitalization.

This is the newest signal that the aggressive cost-cutting measures since Elon Musk acquired Twitter in October alone will not be sufficient to get Twitter to money movement optimistic, and suggests Twitter’s advert income might haven’t recovered as quick as Mr Musk recommended in an interview in April with the BBC that the majority advertisers had returned to the location.

After shedding 1000’s of workers and slicing cloud service payments, Mr Musk had mentioned the corporate decreased its non-debt expenditures to $1.5 billion from a projected $4.5 billion in 2023. Twitter additionally faces annual curiosity funds of about $1.5 billion because of the debt it took on within the $44 billion deal that turned the corporate personal.

It is unclear what time-frame Elon Musk was referring to by the 50% drop in advert income. He has mentioned Twitter was on monitor to publish $3 billion in income in 2023, down from $5.1 billion in 2021.

Twitter has been criticized over lax content material moderation, adopted by an exodus of many advertisers who didn’t need their advertisements showing subsequent to inappropriate content material.

Musk’s hiring of Linda Yaccarino, former advert chief at Comcast’s NBCUniversal as CEO, signaled that advert gross sales are a precedence for Twitter whilst it really works to extend subscription income.

Yaccarino began working at Twitter in early June and has instructed buyers Twitter plans to deal with video, creator and commerce partnerships and is in early talks with political and leisure figures, funds providers, and information and media publishers.

On Thursday, Twitter mentioned that choose content material creators will likely be eligible to get part of the advert income the corporate earns in an try to attract extra content material creators to the location.

(Except for the headline, this story has not been edited by NDTV employees and is printed from a syndicated feed.)

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